Five Things to Get Right in a POS display Brief
Your time and money are precious,so you want to get the best POS quotes first time. You also don’t want to be swamped with calls and questions about your POS brief.
To avoid these kinds of problems, you need to make sure you provide a strong brief. This can take many forms, however, remember that the clearest request for POS display quotes will receive the clearest response!
Always try to include:
1. A Clear POS Display Brief
Write it out and check it reads clearly. This is the foundation upon which the entire quote is built and by clearly explaining your requirements, you are more likely to receive the results you want.
2. Your Corporate Identity & Tone Document
If you have a corporate identity, share it. Logos, colours and taglines: these can affect the overall look of your POS so need to be incorporated at the beginning of the process.
3. Good Quality Imagery
Provide recent, high resolution campaign images. Fuzzy, blurry images detract from your message, and while images can be scaled down, we can only work with what we are given. The clearer, higher quality the better.
4. Realistic Timeline
Make sure you take enough time to do justice to your brief. Hastily produced projects may work in an emergency, but for a quality product that brings credit to your brand needs time and effort spent on it.
5. Clear Budget
Avoid receiving a response that is unrealistic. Cutting your cloth according to your budget is essential.By clearly outlining budget constraints from the outset allows for a response that answers your brief.
It’s also worth double checking that your brief isn’t too ambiguous, or you may be disappointed by the outcome. For personal advice on creating your perfect brief, contact us today: